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Strategy and Campaigns

STRATEGY

101 Park Ave Directory

My first major freelance client. Partnered with a graphic designer, we completed a few building directories, and continue to build more in 2024

CAMPAIGN

AMF Bowling: Situation Analysis

Product evaluation, S.W.O.T. Analysis and Competition Overview of a national bowling brand. And yes, we did go bowling to conduct important research.

CAMPAIGN

2 Ethical: Media Ethics Policy

A testament to curriculum learned in Media Ethics class. As the winning team, we presented this policy at UCO's ethics conference.

CAMPAIGN

Lyft Campaign

In the early days of Lyft we wondered how it grow to compete with Uber, and put together a campaign proposal.

STRATEGY

Tesla Research & Strategy

Tesla is a unique brand, at the time known for not advertising in the traditional sense of the word. As a team of strategic planners we researched what it could mean to change this approach.

STRATEGY

Sonic 3D+ Media Plan

Objectives, strategies and tactics put together for a new tech company. You have not heard of it because it is not real.

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