This was my first step into the advertising world, and still is my favorite part. From shaping slogans and stringing together researched material, to writing simple correspondence to colleagues, I love choosing my words.

As a kid with my first computer I enjoyed searching for and selecting desktop wallpapers. Now I only use my own photos, take pride in them, and search for new angles on life during every adventure.

The why, what, where, when and how of advertising. If this work is not done first, then you are just hoping for luck, and that is not good enough. I enjoy planning campaigns because solid foundation allows creatives to thrive.

I will be the first to say I am not a graphic designer, but graphics are an essential component of most campaigns, and in that context I love collaborating with designers to combine strong copy with eye-catching visuals.